Today, 26 million Americans have T2 diabetes. Every year 1.5 million more are newly diagnosed. The CDC estimates as many as 1 in 3 adults could have T2 diabetes by 2050. Stop and think about that for a moment. A disease that only 1% of people had as recently as the 1950s is on a trajectory to impact 1 out of every 3 adults in our country.
T2 diabetes has taken too much. From our families and from our communities.
Science proves that we can defeat T2 diabetes. The key is losing weight -- and keeping it off. But few people know that, and even fewer have access to the guidance and support they need to achieve it.
People are told it's a will-power problem, but it's not. They're told they have to learn to live with it, but they don't. They're told to eat less and exercise more, as if it's that easy. Or they're told they have to all together give up what they enjoy eating, when they don't have to.
This is why we're building Rewind.
We start with a proven clinical weight loss program, leverage technology to make the experience more accessible and engaging, and then deliver it through a team-driven experience to help create the catalyst to get started and keep going.